We help treatment providers protect margin, technology companies build smarter solutions, payers navigate complexity, and employers support recovery — grounded in over two decades inside the systems we serve.
Who We Are
Poznanovich.Health is a behavioral health strategy and advisory firm founded by Bob Poznanovich — with over two decades of operating experience inside behavioral health systems, from single-site programs to the nation’s largest nonprofit treatment organization. That experience spans provider operations, technology strategy, payer dynamics, and workforce recovery.
This is not a consultancy that studies behavioral health from the outside. Every framework, every recommendation, every strategy we deploy was built inside real operating environments — managing revenue, building teams, launching service lines, guiding technology partners, and navigating the structural tensions that define this industry.
Meet the Founder →Four service zones grounded in over two decades of behavioral health operating experience — from governance and margin recovery to technology strategy, recovery advocacy, and strategic advisory.
The Delta System™ is our flagship engagement. We diagnose the structural leakage that silently erodes margin, quantify the Multiplier Effect against your numbers, and build a prioritized correction roadmap. Your margin problem isn’t clinical — it’s structural.
For technology companies, we help you understand the behavioral health market, identify the problems worth solving, and build for the highest ROI. For providers, we help integrate AI into core operations — especially digital front door optimization and admissions — through the lens of what actually moves census and margin.
Recovery doesn’t end at discharge — and stigma still keeps millions from seeking help. We work with employers, health systems, and advocacy organizations to build recovery-ready workplaces, strengthen the continuum of care, and change the conversation around addiction.
A strategic thought partner who has operated at your level, inside your industry — for C-suite leaders, payers, and PE-backed platforms. Whether you’re navigating a turnaround, scaling operations, or preparing for a transaction, we bring the pattern recognition that only comes from living inside these systems.
Proprietary Governance Framework
A proprietary governance system that diagnoses structural leakage across three axes — and translates your budget into explicit operating commitments measured weekly.
Converting market demand into admissions at the right pace — without starving the revenue engine or overwhelming clinical capacity.
Governing how long patients remain in care and how consistently therapeutic quality drives census stability. The highest-leverage axis.
Ensuring the care delivered becomes recognized revenue — before commercial insurance erosion manufactures margin events.
Every framework, every recommendation, every strategy was built in buildings, tested in real operating environments, and refined through direct engagement with executive teams responsible for sustaining margin while delivering care.
Including 16 years in senior leadership at Hazelden Betty Ford, the nation’s largest nonprofit treatment organization.
The front door of behavioral health care — where a person in need takes the first step toward help — is where the industry fails 90% of potential patients.
Start with a 30-minute discovery call to explore how we can help your organization — or learn more about the framework behind our approach.